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  Asset Repositioning Analysis, Part 1  
 

Oct 23, 2008

Asset Repositioning Analysis, Part 1


By: Rick Davidson & Tim Dimond

Asset Repositioning Analysis
The first step to unlocking the maximum value of properties
Part 1

Asset repositioning is a constant in the commercial real estate arena.  Creating new appeal for an existing property or finding creative ways to rekindle an underperforming asset is the most crucial component for sustaining the life-cycle of a property and putting owners at ease.  But before any changes are initiated, a straightforward dissection of objectives and due diligence will ensure that commercial professionals make the right recommendations and achieve the most value for an asset.

Today’s current interest rates, market expansions and economic redevelopment initiatives targeted in many locals throughout the country, coupled with improving or strong absorption of class “A” properties, have created an opportunity for an owner to capture increased returns through asset repositioning.  Owners that might otherwise have had to settle for “as-is” have the ability to capture improved returns from the market through an asset.  Conversely, there exists an opportunity for an astute management company to recognize an asset’s position within the marketplace and offer the owner the opportunity to enhance their own position and improve the operating performance of the property.

In both instances it will take effective communications, a strong partnership, market knowledge and clear, well-defined objectives.  Asset repositioning represents the opportunity for the management company to work with the owner and not just for the owner.  The team will need input from every member involved in the property’s ownership, management, investment advisement, leasing, asset management and research.

When repositioning an asset in the market, having a thorough understanding of the owner’s goals and objectives for the property is the foundation of the plan.  Moreover, there are several core components, both tangible and intangible, that need to be considered and factored into the decision to reposition.  Some of these core components include, but are not limited to:

• Ownership objectives
• Geographic location
• Market perception
• Market rents
• Ownership – funding source
• Transportation infrastructure
• Amenity base

Many of these same components are part of a general assessment and examination of a property.  Common ownership objectives run along the lines of an asset’s position within a portfolio (where applicable) and include market value, value to the owner as a stand-alone, value within the larger portfolio, hold objectives, internal rates of return and opportunity costs, to mention just a few.  These considerations notwithstanding, improving a property’s position either through increased net operating income or market value will always be deemed a positive improvement by any owner.

One of the first and most important steps in assessing a property’s current and future potential position is a SWOT (strengths, weaknesses, opportunities and threats) analysis.  This is a comprehensive survey of the building and of the outside factors/trends affecting its position in the market. The team at the property performs the analysis in order to identify the feasibility of value enhancement options and the components making up the repositioning plan.

The SWOT Analysis will involve the following components:

IDENTIFY value enhancement opportunities based on a building’s position

EVALUATE capital enhancements and overall financial benefit (increased least rates, reduction in expense, markets perception)

ASSESS and analyze overall market for specific product type

DETERMINE short or long range investment goals

RELATIONSHIP to larger portfolio (overall return criteria)


… Part 2 of this article next week

For recommendations on asset repositioning for your Montana investments, contact one of our commercial brokers at Coldwell Banker Commercial Wachholz & Company.

Information and analysis contributed by Rick Davidson and Tim Dimond
Coldwell Banker Commercial Insider, The News Magazine for the CBC Professional, April 2008

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